"Lana Del Rey" the new face of H&M

H&M officially announced today that Lana Del Rey is going to be the face of their new Autumn/Winter 2012-13 campaign...The theme of the campaign is a modern and feminine woman with a soft attitude

“The mood is very L.A. noir ” Donald Schneider, H&M’s creative director told WWD. “It’s inspired by our fall collection.

Mulberry bag named after her, and a Vogue cover to her name,Lana Del Rey's fashion rep is growing in proportion to her beehive!! Don't u think??